Our story

We are founded by the Phoa's (frequently mispronounced as "Fwah"). A UX designer and CX professionals with a toddler, Eli. At 2, Eli had wooden cooking ingredients he could 'cut' apart with a wooden knife, perfect for pretend play! Xmas came and dad made him an upgraded knife, realistic looking with a dull edge. He loved it and soon started taking vegetables from the fridge and trying to cut them, which obviously didn't work, but that didn't stop him. He wanted to cook like dad.

That's when Eli got involved more in the kitchen but soon realised he had difficulty with basic tasks such as crack opening an egg, measuring flour, cutting vegetables, or keeping track of time. This was a tall order for a 2 year old especially with the kitchen and utensils made for adults. This we aim to change; equipping kids with functional tools to begin and fall in love with cooking earlier.

We believe there are many more parents like us who could benefit having their children in the kitchen more!